
3 Piece Gift Set & T-shirt Placement Print
Photography | Packaging Design | Print | Layout | 3D Rendering
Sportsgirl is an Australian fashion and beauty retailer that wants a 3-piece gift packaging collection and a T-shirt placement print inspired by the supplied mood board ‘blurred summer’ for their 2027 summer collection. The gift collection will consist of a water bottle, bath gift set and perfume set. They have also requested that for one packaging design, an innovative feature that allows the packaging to be reused must be incorporated into the design.
Kaleido-Gel focuses on the multicoloured, translucent and dispersion aspects of the provided mood board. It embraces a fun range of colours and textures that are inclusive to all while packing a bold punch, meeting three of Sportgirl's brand values. The packaging has been modified to be reused as a set containing 6 coasters and a holder, fulfilling the innovative requirement.