Savers Australia is a large, for-profit second-hand retail chain that sells pre-loved clothing, accessories, books, and household goods. Partnered with local not-for-profit organisations, Savers accept donations of clothing and household items on their behalf, paying them for that stuff, and helping fund programs in our communities. They've also created a leading recycling and reuse program, where we keep millions of kilograms of reusable items out of area landfills every year.

Savers want a month-long campaign that involves denim or the use of natural indigo dye. 

Indiblu is a campaign that focuses on reusability and sustainability at the forefront of its goals. The campaign repurposes denim and various fabrics into new products while providing workshops to encourage a new lease on life for old items. 

(This project was completed in collaboration with Selda Ismail and Hannah Curtis)